Pinterest Announces New Video Content Partnership with Dotdash Meredith
Pinterest has actually revealed another special video collaboration, this time with publisher Dotdash Meredith, which will bring material from a variety of widely known way of life brand names to the app.
As per the above tweet, Pinterest states that the brand-new collaboration will bring almost 200 initial videos to the platform, which will be lined up with yearly minutes that its audience is engaged with– ‘varying from wedding event season to the vacations’.
As per Pinterest:
“ The collaboration starts this month with “Colorscapes,” a must-see video series from Better Homes & & Gardens recording tablescapes motivated by seasonal color combinations to match every life minute, and later on this month, Brides will present “Wedding Dress 360,” including this season’s most popular bridal gown designs and wedding event patterns brought to life by genuine individuals in 360- degree videos. Much better Homes & & Gardens will likewise share reliable ideas and techniques released over the brand name’s 100 years, that still prove out and handy today, in a series entitled: “Out of the Archives.”
It’s the most recent in Pinterest’s broadening video material push, which has actually likewise seen it partner with Tastemade and other popular brand names on unique activations in the app.
In January, Pinterest revealed a comparable collaboration with Conde Naste, which will bring material from Vogue and Architectural Digest to the platform. This broadened material push will preferably assist Pinterest drive more engagement, and broaden its audience beyond the 450 million month-to-month actives that are presently logging into the app.
Video has actually been a huge winner for Pinterest lately, with the platform now serving over a billion video views daily, while its video stock increased by 30% quarter-over-quarter in Q4. Like all social platforms, video is the most appealing format in the app, while most of Pinners likewise state that video material is most likely to affect the actions that they take based upon Pin material.
The addition of more publisher-created, special video material might assist to drive more interest, and create more engagement, directing users to broadened discovery in the app.