Meta Adds New Features for Facebook Reels, Including Longer Clips and Memories Integration

Meta has revealed some brand-new updates for Facebook Reels, consisting of a broadened length limitation, Memories combination and brand-new trending Reels design templates.

First off, on Reels length– your Facebook Reels can now depend on 90 seconds long, an extra 30 seconds on the previous limitation.

Which rather rails versus the ‘brief’ component of ‘brief kind’ video, however, every app has actually been slowly broadening the length of their short-form offerings, in order to take full advantage of use and engagement.

For context, on TikTok, you can now submit videos approximately 10 minutes long, while YouTube Shorts can be 60 seconds max

Meta’s likewise incorporating Memories into the mix, with a brand-new choice to ‘Share as Reel’ from your Memories timely.

Which appears like a smart relocation. Countless Facebook users share their Memories in the app every day, and by including Reels as a circulation alternative, it might be a simple method to get more individuals engaging with the format, and having a look at Reels in the app.

Meta’s likewise including ‘Grooves’, which will immediately align your video with the beat of the music you select.

TikTok has a number of comparable alternatives on this front, offering a simple method to make synched video, which can be both more interesting and much better looking.

And lastly, Meta’s broadening its Reels design templates alternative to Facebook, that makes it much easier to duplicate trending video designs and formats.

Reels design templates are currently offered on IG, with this brand-new variation likewise highlighting particular, trending clips, which will provide you more methods to use the most recent designs.

While it might be a direct reproduction of TikTok, Reels has actually been substantial for Meta, with Reels views throughout Facebook and Instagram more than folding the in 2015, and reshares of Reels likewise doubling, throughout both Facebook and Instagram, over the last 6 months.

Short-form video is the format of the minute, and it makes good sense for Meta to double down on that where it can, while it might likewise, ultimately, leave Meta well-placed to fill deep space left by TikTok when it comes to a restriction of the app.

That’s what’s taken place in India, where both Instagram and YouTube have actually acquired substantial traction in the wake of the TikTok restriction because country.

The exact same might occur once again, which would then make Meta’s Reels replicant technique look much more smart, rather than lazy advancement technique.

The brand-new Facebook Reels tools are being presented to all users from today.


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